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Subscription Swatchh

Prototype

Problem Statement

These days frictionless digital payments have made recurring charges easy to forget, causing millions to waste money annually on unused subscriptions and hidden small-ticket auto-debits.

Pain Points

Subscription tracking is fragmented and manual—an opportunity for automated, consolidated tracking tools.
There’s a gap between spending and actual usage—a large potential for tools that track and optimise subscription usage.
Knowledge does not automatically lead to cancellation—reminders and easy-cancel features could bridge this.
Auto-renewal anxiety is high, amplified by poor UI and intentional friction—huge opportunity for transparency and cancel-assist features.
There’s a trust and monitoring gap—users may not notice charges until much later, if at all.

Feature Set

Auto-detection of unused subscriptions with usage analytics
Consolidated subscription dashboard with automated charge alerts
Smart reminders before renewal dates, tied to recent usage
One-click cancellation or guided cancel flows to bypass dark patterns

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